Marketing lesson in different way.

What is MARKETING ?
This is how a Professor explained Marketing Concepts to a class
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1. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!"-
That's Direct Marketing.
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2. You are at a party with a bunch of friends and see a Gorgeous Girl.
One of your friends goes upto her and pointing at you says: "He's very rich. Marry him!"-
That's Advertising.
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3. You are at a party and see a Gorgeous Girl. She walks up to you and says: "You are very rich! Can I marry you?"-
That's Brand Recognition.
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4. You see a Gorgeous Girl at a party. You go upto her and say: "I am very rich. Marry me!"
She gives you a nice hard slap on your face.-
That's Customer Feedback.
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5. You see a Gorgeous Girl at a party. You go upto her and say: "I am very rich. Marry me!"
And she introduces you to her husband.-
That's Demand and Supply Gap.
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6. You see a Gorgeous Girl at a party. You go upto her and before you say: "I m rich, Marry me!",
your wife arrives.-
That's Restriction for Entering New Markets.
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Hope Concepts are clear..

Courtesy: Whats app forward.

Unified Payments Interface in India.

Unified Payments Interface goes live:

Unified Payments Interface (UPI), which will help move India towards a cashless economy, is all set to go live in next two to three working days with 21 banks. The UPI app will be available on the Google Play Store in next two to three working days for the customers to download and start using for 19 banks - Andhra Bank, Axis Bank, Bank of Maharashtra, Bhartiya Mahila Bank, Canara Bank, Catholic Syrian Bank, DCB Bank, Federal Bank, ICICI Bank, TJSB Sahakari Bank, Oriental Bank of Commerce, Karnataka Bank, UCO Bank, Union Bank of India, United Bank of India, Punjab National Bank, South Indian Bank, Vijaya Bank and YES Bank. IDBI Bank and RBL Bank will be issuers of UPI, which will enable customers to download any UPI enabled Apps mentioned above and link their account.

Unified Payments Interface (UPI) is developed by National Payments Corporation of India (NPCI), the umbrella organisation for all retail payments system in India. According to Bankbazaar' CEO Adhil Shetty, "In the long run, UPI may replace the current NEFT, RTGS, and IMPS systems as they exist today."

This is how new UPI will work for you. A unique UPI ID is created by using your phone number that is linked to your bank account. This ID is just like an ordinary email ID. For example if your mobile number is 123456789 and you have a bank account with the Punjab National Bank, your UPI id may be 123456789@PNB. To send money from any party, all the sender has to do is open the banking app installed in his or her phone, go to 'Send money' section, and facilitate transactions through UPI mode. In the recipient details, the sender needs to add id of the recipient (for example 123456789@PNB). The money gets transferred instantly to the bank account of the recipient once approved by the sender.

Here are 5 things to know about Unified Payments Interface and how it makes customers life easy vis-a-vis payments

1. Since it has been launched keeping cashless transaction, you no longer will have to wait for hourly batches of NEFT to send or get funds or seek Mobile Money Identifier (MMID) code for IMPS transactions anymore

2. As RBI Governor Raghuram Rajan has said during its soft-launch in APril this year, UPI will turn your smartphone into a payment bank. All you need is a smartphone and your banking app to send and receive funds instantly or to make a payment while any retail purchase

3. Presently, sending or receiving money is done through either NEFT, RTGS, or IMPS system, which needs mandatory information of the recipient like bank account details of the recipient, the IFSC code of the bank, bank account number, etc. With UPI, only mobile number of the recipient is required for an instant transfer any time or day of the week using just your Smartphone

4. Shopping becomes less cumbersome even if you are not carrying or credit or debit cards. It allows you send and receive money as well as make use of its integrated payment system to make merchant payments. Transfer of money from your bank account can happen to merchant's account instantly using UPI

5. UPI-based money transactions are available 24/7 including holidays. One can transfer money from India to any other country using UPI by just opening the banking app or UPI app. Once the app is downloaded you need to select the amount to be paid, add the unique id of your beneficiary, and select 'Send'. After a confirmation password on your phone and you approval, funds gets instantly transferred to the recipient’s bank account.

First Published on :
25 Aug 2016

Courtesy: Whats app Forward.

A Lesson for students

One day a school teacher wrote on the board the following:
9×1=7
9×2=18
9×3=27
9×4=36
9×5=45
9×6=54
9×7=63
9×8=72
9×9=81
9×10=90
When she was done, she looked to the students and they were all laughing at her, because of the first equation which was wrong, and then the teacher said the following;
I wrote that first one wrong on purpose, because I wanted you to learn something important. This was for you to know how the world out there will treat you. You can see that I wrote RIGHT 9 times, but none of You congratulated me for it, But you all laughed and criticized me because of one wrong thing I did.
So this is the lesson:
The world will never appreciate the good u do a million times, but will criticize the one wrong thing you do...

Courtesy: Whatsapp forward

Managers will be always Managers!

A wealthy manager was driving in his car when he saw two men along the roadside eating grass. Disturbed by the sight, he ordered his driver to stop and he got out to investigate. He asked one man "Why are you eating grass?"

"We don't have any money for food," the poor man replied. "We have to eat grass." "Well, then, you can come with me to my house and I'll feed you" the manager said.

"But sir, I have a wife and five children with me. They are over there, under that tree".

"Bring them along," the manager replied. Turning to the other poor man he stated, "You come with us also."

The second man, in a pitiful voice then said, "But sir, I also have a wife and seven children with me!"

"Bring them all, as well," the manager answered.
They all entered the car, which was no easy task, even for a car as large as it was.

One of the poor fellows turned to mr. Manager and said, "Sir, you are too kind. Thank you for taking all of us with you."

The manager replied, "Glad to do it. You'll really love my place; the grass is almost 1 meter high!"

Lesson: Never trust managers... They will take u to any extreme to finish their job.

And there is nothing like KIND MANAGERS 😜

Who are the real robbers here?

During a robbery, the bank robber shouted to everyone in the bank: “Don’t move. The money belongs to the State. Your life belongs to you.” Everyone in the bank laid down quietly. This is called “Mind Changing Concept” Changing the conventional way of thinking. When a lady lay on the table provocatively, the robber shouted at her: “Please be civilized! This is a robbery and not a rape!” This is called “Being Professional” Focus only on what you are trained to do! When the bank robbers returned home, the younger robber (MBA-trained) told the older robber (who has only completed Year 6 in primary school): “Big brother, let’s count how much we got.” The older robber rebutted and said: “You are very stupid. There is so much money it will take us a long time to count. Tonight, the TV news will tell us how much we robbed from the bank!” This is called “Experience.” Nowadays, experience is more important than paper qualifications! After the robbers had left, the bank manager told the bank supervisor to call the police quickly. But the supervisor said to him: “Wait! Let us take out $10 million from the bank for ourselves and add it to the $70 million that we have previously embezzled from the bank”. This is called “Swim with the tide.” Converting an unfavorable situation to your advantage!
The supervisor says: “It will be good if there is a robbery every month.” This is called “Killing Boredom.” Personal Happiness is more important than your job. The next day, the TV news reported that $100 million was taken from the bank. The robbers counted and counted and counted, but they could only count $20 million. The were very angry and complained: “We risked our lives and only took $20 million. The bank manager took $80 million with a snap of his fingers. It looks like it is better to be educated than to be a thief!” This is called “Knowledge is worth as much as gold!”
The bank manager was smiling and happy because his losses in the share market are now covered by this robbery.This is called “Seizing the opportunity.” Daring to take risks! So who are the real robbers here?

Courtesy: Whatsapp forward

Corporate joke

Corporate joke

A woman in hot air balloon realized she is lost...

She reduced altitude & shouted to a man below :-
"Excuse me, can you help me? I promised a friend to meet him an hour ago but I don't know where I am."

Man below replied :-
"You are in hot air balloon 30 feet above the ground. You are at 41 degree North latitude & 59 degree West longitude."

Lady :- "You must be an engineer."

Man :- "How do you know?"

Lady :- "Everything you told me is technically correct but useless & the fact is I'm still lost."

Engineer :- "You must be in Top Management."

Lady :- "Ya. How do you know?"

Engineer :- "You don't know where you are or where you're going, you have no technical knowledge.
You made a promise, which you've no idea how to keep & you expect people beneath you to solve your problems..!!"

Courtesy: Whatsapp forward.